Choose the right agency model
“White label” can mean several different things. Define the actual relationship before presenting an offer to a client.
| Model | Agency role | WhyILike role |
|---|---|---|
| Client-direct retail | Client buys from a current store page | Fulfills and supports the retail buyer |
| Agency resale | Agency includes stands in its engagement | Supplies the agency under written terms |
| Client-branded product | Agency collects approved client artwork | Produces after proof approval |
| Agency-branded product | Agency uses its own approved artwork | Produces the quoted configuration |
| Neutral fulfillment | Agency owns the client presentation | Fulfills only as defined in the agreement |
| Managed deployment | Agency maps clients, locations, and training | Supplies quoted hardware and agreed support |
A logo on the product is not the same as removing WhyILike from packaging, account screens, policies, or support. Document each layer separately.
Start with the client workflow
A useful agency package is more than a box of devices:
- Identify where each client’s genuine customer interaction ends.
- Match fixed counter moments to current review stands.
- Confirm the exact Google Business Profile destination for every location.
- Collect written artwork approval and proof approval.
- Assign every stand to a location, counter, or role.
- Test NFC and QR before client launch.
- Train staff on one neutral invitation.
- Define ongoing testing, replacement, account, and support ownership.
For simple orders, use the current single stand, three-pack, or five-pack pages. Use the bulk quote path when the scope is more complex.
Prepare the quote inputs
Written quotes begin at 10 units and use planning bands at 10, 25, and 50+. The final price depends on the selected product mix and service requirements rather than an automatic discount table.
Provide:
- Legal agency and client business names
- Quantity by color and branding choice
- Approved destination for each location or device group
- Artwork owner and proof approver
- One or more shipping addresses
- Required packaging or neutral-fulfillment treatment
- Agency and WhyILike support responsibilities
- Requested timeline and rollout batches
Mixed colors, artwork, destinations, and split shipping are available only when expressly accepted and priced in the written quote.
Custom artwork and proofing
Preferred artwork formats are AI, EPS, SVG, or print-ready vector PDF. High-resolution PNG is accepted. JPEG is best-effort and may not be usable for production.
Current custom ordering includes one proof revision, with an initial proof target within three business days. Artwork cannot be changed after proof approval. Custom orders cannot be changed or cancelled after proof approval or production start, whichever happens first.
The client or agency must have rights to the submitted artwork. Never imply that Google makes, endorses, approves, or certifies the product.
Define account ownership before activation
Every device should have an accountable business owner for its managed destination. Decide whether the client or agency controls:
- Activation email and account access
- Destination approval and changes
- Device and location register
- Staff training and policy updates
- Replacement requests
- Relationship termination and offboarding
Current stands include free managed-link access. Optional paid software is separate. Do not promise portfolio controls, account roles, submitted-review attribution, exports, or white-labeled software unless those capabilities and terms are part of a current written scope.
Support and offboarding
The planning default is that the agency owns the customer relationship and provides first-line support. WhyILike supports the agency unless direct end-client support is specifically quoted.
The agreement should state what happens when a client leaves the agency: who owns the hardware, artwork, destination, account, and any related data; whether support continues; and how access changes. A hardware order alone does not grant exclusivity, a protected territory, private-label software rights, or permission to resell digital resources.
Keep client review requests policy-safe
Give clients a neutral script and prohibit incentives, requested ratings, suggested review text, positive-only selection, and staff quotas:
If you’d like to share an honest review, you can tap or scan here.
The customer decides whether to post and what to say. Agencies should recheck Google’s current guidance when updating a client’s campaign, training, or printed language.
Use a small client pilot
Before a portfolio-wide rollout, choose one representative client and location. Test the placement, activation, artwork approval, shipping handoff, staff training, support escalation, and replacement process. The pilot should prove the operating model—not promise a review count or rating.