Build the location map before ordering
Create one authoritative row for every participating location:
| Field | Example | Why it matters |
|---|---|---|
| Location ID | DAL-001 | Stable internal identifier |
| Public location name | Brand — North Dallas | Matches what customers see |
| Google Business Profile | Verified profile name and address | Prevents reviews reaching the wrong listing |
| Review destination | Tested HTTPS link | Target for every tap and scan |
| Device ID | DAL-001-FRONT-01 | Connects the physical stand to the record |
| Placement owner | Location manager | Assigns testing responsibility |
| Last test date | YYYY-MM-DD | Makes stale links visible |
Do not use an employee’s name as the only device identifier. A location-role-number pattern remains useful when staffing changes.
Count real customer handoff points
One location does not automatically mean one stand. Count the places where a genuine customer interaction consistently ends:
- Reception desk after an appointment
- Checkout counter after payment
- Service desk at pickup
- Host stand or takeout counter
- Department desk with its own customer flow
Avoid placing devices at every possible surface. Each added stand needs a correct destination, physical owner, cleaning routine, and test schedule.
Choose self-service or a written quote
WhyILike currently offers one-, three-, and five-pack stand pages for straightforward orders to one shipping address. The account owner activates and manages each stand independently after delivery, so the units in a self-service pack can point to different business locations. The bulk and multi-pack page shows current choices and includes a quote form for 10 or more units.
Use a written quote when the rollout includes:
- 10 or more stands
- Mixed colors or custom artwork
- WhyILike preconfiguration or destination mapping before shipment
- Several shipping addresses
- Client or franchise-specific packaging needs
- Deployment or support requirements beyond ordinary retail fulfillment
Quote bands at 10, 25, and 50+ help scope the order. They do not guarantee a fixed percentage discount; pricing depends on the actual configuration, artwork, destinations, shipping, and support.
A six-step activation workflow
- Freeze the approved location list for the current batch.
- Confirm the exact destination for every location.
- Assign a device ID and intended placement to each stand.
- Activate the stand and test NFC and QR separately.
- Label packaging or internal records so devices do not get swapped.
- Have the location owner repeat the destination test after placement.
Retain the acceptance date and next planned test date. The process matters most when two locations share a similar public name.
Separate hardware management from optional software
Each current WhyILike stand uses a free account to manage its editable destination. Paid software is not required for that function while WhyILike operates.
A central team may eventually want additional roles, interaction reporting, monitoring, or exports. Evaluate those capabilities through the current WhyILike software offering rather than assuming that a retail hardware order includes centralized controls. Taps, scans, and link opens are interaction events; they do not prove a public review was submitted.
Handle replacements and moves cleanly
When a stand moves, is damaged, or is replaced:
- Mark the old placement or device record inactive.
- Confirm whether its managed destination needs to change.
- Configure and test the replacement or reassigned unit.
- Update the device ID, owner, placement, and test date.
- Retain history without counting both records as active devices.
Read the current returns and replacement policy before defining an internal warranty workflow.
Keep local teams consistent without quotas
Provide one neutral staff script across locations:
If you’d like to share an honest review, you can tap or scan here.
Do not give locations review-count or rating quotas. Do not offer incentives, request a particular rating, or show the review opportunity only to customers expected to respond positively. The process should make access consistent while leaving the decision and content entirely with the customer.
Use a deployment worksheet
Download the review-stand deployment worksheet to map locations, destinations, products, and owners. Complete it before requesting a complex quote so configuration and shipping questions can be answered in one scope.
For a small rollout, the same worksheet is still useful: start with a three- or five-pack, prove the placement routine, and use what the team learns before expanding.