Define the completed med spa handoff
Med spa visits may combine hospitality, retail, clinical care, consent, aftercare, membership conversations, and gratuity. A review request should not compete with any of those decisions.
Use a simple milestone: the service has ended, immediate aftercare has been explained, the guest’s questions have been answered or routed, and checkout is complete. Apply that same stage to every eligible guest. Do not ask only after treatments staff believe went especially well, and do not delay the invitation until a promised cosmetic result appears.
Pause the script while the guest is:
- deciding whether to proceed with a treatment;
- reviewing risks, consent, financing, or membership terms;
- receiving aftercare instructions;
- choosing a tip; or
- discussing an urgent clinical or service concern.
Resolving a concern through the normal med spa process is not permission to suppress an honest public review. Once the ordinary handoff is complete, the same optional invitation rule should apply regardless of predicted sentiment.
Start with a fixed reception stand
Current WhyILike stands provide passive NFC and a visible QR code in one fixed display. Both paths open a managed destination selected by the account owner. The hardware needs no battery, and the destination can be updated through a free WhyILike account without a required paid software subscription while the service operates.
For a med spa, count independently managed checkout points:
| Operating model | Practical starting point |
|---|---|
| One reception desk | One stand on the exit side of checkout |
| Separate retail and treatment exits | Pilot a stand only where a complete guest handoff occurs |
| Several providers with one shared checkout | One shared stand, not one per treatment room |
| Multiple locations | One mapped destination and accountable owner per location |
A portable NFC review card may sound useful for providers who check out guests inside a suite, but WhyILike cards are not currently sold on this store. Do not describe an unreleased card or kit as part of the available setup. Compare the current stand lineup and size the rollout around fixed indoor placements.
Keep treatment and identity details out of the placement
Stand where the guest stands and look for what a phone camera or bystander could see. The display should not sit beside intake paperwork, before-and-after images, treatment schedules, medication information, consent forms, or a screen showing another guest’s name.
The best starting position is often the exit side of reception, after payment and away from the tip prompt. The stand should be visible without making the guest feel watched. Avoid treatment rooms: a public review decision does not belong inside a clinical or partially dressed care environment.
Before approval, verify:
- The guest can reach the stand without crossing the desk.
- The QR code remains clear under actual lighting.
- NFC and QR open the correct location profile.
- The request can occur after, not during, the gratuity screen.
- The placement reveals no private information.
Use a neutral, result-free script
The staff member can point to the stand and say:
If you’d like to share an honest review of your experience, you can tap or scan here. It’s completely optional.
If asked what to write, answer: “Please describe your own experience in your own words.” Do not ask the guest to name a procedure, make a results claim, praise a provider, upload a photo, or choose a particular rating.
Keep the request entirely separate from discounts, membership credits, loyalty points, giveaways, free add-ons, referral benefits, and future booking priority. Google’s current guidance permits businesses to share a review link or QR code but prohibits incentives in exchange for reviews.
Train one accountable handoff
- Finish care. The provider completes the treatment and immediate aftercare explanation.
- Finish administration. Reception resolves or routes scheduling and payment questions.
- Finish gratuity. The tip decision and receipt come before the review invitation.
- Offer one neutral option. Point to the stand without handling the guest’s phone.
- Protect choice. Do not watch the screen, ask whether the guest posted, or record participation.
Managers should audit placement, link accuracy, staff wording, and privacy. A review-count or rating quota can turn a neutral process into pressure and should not be part of performance management.
Build privacy review into the operating plan
Some med spas operate as healthcare providers or handle information subject to HIPAA or state privacy rules; others have different legal obligations. The business should determine which requirements apply rather than assuming every med spa has the same status.
Have the privacy or compliance lead approve the physical placement, staff script, access to review accounts, and public response workflow. Staff should never confirm a guest’s patient status, treatment, appointment, result, or complaint details in a public reply. Move sensitive resolution to an established private channel.
This is operational guidance, not legal advice. The linked HHS material is a starting point for covered organizations, not a substitute for advice about the business’s specific services and jurisdiction.
Map and test a multi-location rollout
Give every stand an internal ID and record its location, intended Google Business Profile, account owner, and last successful NFC and QR tests. Custom-logo units can help a polished reception area, but branding does not replace destination control.
Re-test whenever the med spa changes a profile, location name, ownership arrangement, domain, or redirect. For 10 or more fixed placements, use the bulk-order planning page to document destinations, logos, and shipping needs before ordering.
Evaluate optional software separately
The stand handles the guest’s in-person tap or scan. Med spa groups considering centralized feedback, responses, or approved marketing reuse can separately watch the WhyILike software overview. Evaluate the software against a documented workflow and applicable privacy rules.
A single-location pilot can begin with the stand’s free managed destination. The no-required-subscription guide explains what is included and what remains optional.